Adapt/X Advertiser:
An interactive system that brings advertisers and publishers together on the Web and provides interactive advertising to a targeted audience. Its sophisticated proprietary algorithms allow the user to tailor the selection and composition of these interactive ads. Key features include:
Targeted advertising for "Real"
* One-on-one relational marketing to a specific client
* Using customer profile, viewing history and content
Dynamic flexible layout and merging of ads with information
Supports large number of complex, patented contracts with guaranteed fulfillment
A simple to use suite of contract management tools for contract administration
Measurements:
* Full reporting on customer usage and user interaction including by focus, user profile and content
* Audit reports for independent usage verification
Simultaneously manage unlimited number of advertisements
Scalable to support virtually unlimited users, transactions and advertisers
Electronic Commerce || Advertising and Marketing || Intranet || Electronic Publishing || Security